The software-as-a-service (SaaS) model is disrupting traditional approaches to business analytics. The long deployment cycles, high costs, complicated upgrade processes and IT infrastructure required of traditional on-premise business intelligence solutions are no longer acceptable in the era of on demand. Instead a new breed of analytic solutions has emerged that are simple to set-up and simple to use and deliver immediate business value.
The difficulty for salesforce.com customers is in knowing where to start. With well over 50 analytic applications to choose from on the Force.com AppExchange and native transactional reporting features constantly improving in the CRM application itself, it can sometime seem like the status quo of "Excel Hell" is the easiest and safest choice.
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